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      <image:title>WORK</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e0533e42a88e45d3b665ab9/1705716837644-SJFJ3ZALD45Q4M60GX4P/Book2.jpg</image:loc>
      <image:title>WORK - COLLECTION BOOK</image:title>
      <image:caption>CONCEPT, DESIGN AND PHOTO DIRECTION OF THE CROSS COLLECTION BOOK</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e0533e42a88e45d3b665ab9/1704128360495-E27DKQI5HVWQNBBDFUJZ/BrandBook3.jpg</image:loc>
      <image:title>WORK - BRAND BOOK</image:title>
      <image:caption>CONCEPT, DESIGN, LAYOUT AND PRODUCTION ON THE HOF BRAND BOOK</image:caption>
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      <image:title>WORK - PRODUCT CAMPAIGN</image:title>
      <image:caption>CONCEPT, DESIGN AND PHOTO DIRECTION FOR HOF DIGITAL, PRINT, OOH, IN-STORE AND SOCIAL ASSETS</image:caption>
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    <image:image>
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      <image:title>WORK - CONFLUENCE</image:title>
      <image:caption>Founder and CEO Eric Vanderploeg needed a logo and brand look for the new biotechnology consulting company.</image:caption>
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    <image:image>
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      <image:title>WORK - PRODUCT CAMPAIGN</image:title>
      <image:caption>The work: Concept development, design execution, and photo direction for HOF’s comprehensive range of assets, including digital platforms, print materials, out-of-home (OOH) advertising, in-store displays, and social media content. This integrated approach ensured a cohesive visual identity and messaging across all channels, enhancing brand presence and audience engagement. Creative strategies were tailored to the unique demands of each medium, balancing aesthetic appeal with functional effectiveness to maximize impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e0533e42a88e45d3b665ab9/1625509090550-MU0WBHNQRQBAETLBUS98/BidenPen_digital+copy.jpg</image:loc>
      <image:title>WORK - CENTURY II - PRESIDENT SIGNATURE PEN CAMPAIGN</image:title>
      <image:caption>The work: Develop striking design and expert photo direction to create impactful visuals across multiple platforms. For in-store signage, we focus on clear messaging and brand consistency that enhances the customer experience. On social media, we tailor content to engage audiences, leveraging dynamic imagery and thoughtful composition. Digital assets are crafted to maintain visual harmony and optimize performance across all channels, ensuring the brand communicates effectively and memorably.</image:caption>
    </image:image>
    <image:image>
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      <image:title>WORK - SHEAFFER PENS</image:title>
      <image:caption>The work: Concept, art direction, and design for Sheaffer’s bold new look, applied consistently across all touchpoints. Drawing inspiration from the iconic Sheaffer White Dot, the design modernizes this legendary emblem to create a cohesive, contemporary brand identity. This approach reinforces Sheaffer’s heritage while positioning the brand confidently within the current market, ensuring a unified visual language that resonates across product packaging, digital platforms, and marketing materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e0533e42a88e45d3b665ab9/1704036708833-8CRD7WTM9ZKCNYOAU1MK/Hero3.jpg</image:loc>
      <image:title>WORK - A.T. Cross: 175th Anniversary</image:title>
      <image:caption>The work: Concept development, design, and photo direction for the Cross 175th micro-site, encompassing digital platforms, out-of-home (OOH) advertising, in-store displays, and social media assets. This comprehensive approach ensured a cohesive brand experience across multiple channels, highlighting the heritage and craftsmanship of Cross through visually engaging and strategically designed content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e0533e42a88e45d3b665ab9/1625503902520-HD6SOGS5JTYKIENWFM1Q/Bailey_TableTop.jpg</image:loc>
      <image:title>WORK - BAILEY GTM CAMPAIGN</image:title>
      <image:caption>The work: Concept development, design, and photo direction specifically tailored for landing pages, banners, social media, and digital assets. This involves creating cohesive visual strategies that enhance user engagement and brand communication across various digital and traditional platforms. The process integrates creative ideation with technical execution to deliver impactful and consistent digital content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e0533e42a88e45d3b665ab9/1625503916593-59BXW94XACDOYT452W4H/Lumina-Master_CVR.jpg</image:loc>
      <image:title>WORK - LUMINA GTM CAMPAIGN</image:title>
      <image:caption>The work: Concept development, design, and photo direction specifically tailored for landing pages, banners, social media platforms, and various digital assets. This includes creating cohesive visual narratives and strategic layouts that align with brand objectives, ensuring a consistent and engaging user experience across all digital touchpoints. The process involves collaboration between creative and marketing teams to produce assets that not only capture attention but also drive conversions and enhance overall brand presence online.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e0533e42a88e45d3b665ab9/1705716837644-SJFJ3ZALD45Q4M60GX4P/Book2.jpg</image:loc>
      <image:title>WORK - A.T Cross COLLECTION BOOK</image:title>
      <image:caption>The work: Concept development, design, photo direction, and full production of the A.T Cross Collection Book. This project involved crafting a cohesive visual narrative that highlights the essence of the Cross collection through meticulous design and photography oversight. Every phase, from initial concept to final production, was managed to ensure consistent quality and brand alignment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e0533e42a88e45d3b665ab9/1703884510449-SEJF44F5AMQ63QR6UDBD/Bailey4.jpg</image:loc>
      <image:title>WORK - 2022 year of the tiger zodiac series campaign</image:title>
      <image:caption>The Work: Concept, design, and photo direction for all landing pages, ad banners, social media, and digital assets ensure a cohesive and impactful brand presence across digital platforms. This involves developing creative concepts aligned with marketing objectives, designing visual elements that engage target audiences, and directing photography to capture compelling imagery that reinforces the brand message. Through careful integration of these components, the work enhances user experience and drives effective communication for campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e0533e42a88e45d3b665ab9/1703858641803-3J0F4LB76GN556EQ6TJW/FWWHero.jpg</image:loc>
      <image:title>WORK - Fusion Worldwide</image:title>
      <image:caption>The work: Conceptualizing and designing a comprehensive brand refresh for Fusion Worldwide. This project focused on revitalizing the brand across multiple touchpoints to enhance consistency and engagement. Key elements included: Trade Shows: Developed booth designs, signage, and promotional materials that align with the updated brand identity to create a cohesive presence at industry events. Print: Produced refreshed brochures, catalogs, business stationery, and direct mail pieces with clear brand messaging and modern aesthetics. Brand Guides: Created detailed brand guidelines outlining logo usage, color palettes, typography, imagery style, and tone of voice to ensure uniform application across all channels. Social Assets: Designed a suite of adaptable social media templates and branded content assets to maintain a consistent look and feel across platforms. This integrated approach ensured Fusion Worldwide’s refreshed brand was consistently represented, supporting its market positioning and future growth initiatives.</image:caption>
    </image:image>
    <image:image>
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      <image:title>WORK - Rocketchips</image:title>
      <image:caption>The Work: Concept and design for the digital and traditional evergreen ads for Rocketchips, the electronic industry's hands-on solution for easy component sourcing and purchasing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e0533e42a88e45d3b665ab9/1582911681493-TLW0HDRLA3JS7HCQ3HG5/Brochure.jpg</image:loc>
      <image:title>WORK - MÉMOIRE</image:title>
      <image:caption>The Work: Develop comprehensive brand standards, photography style, and logo for Mémoire, a trusted name with over thirty-five years of expertise in offering exceptional value in classic, diamond essential jewelry collections. The visual identity reinforces Mémoire’s commitment to timeless elegance and enduring quality, ensuring consistency across all brand touchpoints. The photography style captures the intricate beauty and craftsmanship of the jewelry, highlighting the brilliance of diamonds with refined, understated imagery that aligns with the brand’s heritage and market positioning. Photography by Mike Crane Photo</image:caption>
    </image:image>
    <image:image>
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      <image:title>WORK - HOF Social Media</image:title>
      <image:caption>The work: Concept development, design, photo direction, and styling for HOF social media assets. Photography by Michael Indresano.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e0533e42a88e45d3b665ab9/1742860711781-FFVEODL679RI7G0R55DT/CVRHero2.jpg</image:loc>
      <image:title>WORK - EnergySage</image:title>
      <image:caption>The work: Concept and Design of the EnergySage Brand Refresh. The EnergySage brand refresh centers on enhancing visibility and engagement across multiple channels including paid digital campaigns, trade show presence, print materials, motion graphics, brand visual identity, and social media assets. Together, these elements work cohesively to promote EnergySage as the go-to platform for affordable and reliable clean energy solutions, simplifying the customer journey with trustworthy guidance and accessible resources.</image:caption>
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  <url>
    <loc>https://www.waynestott.com/home</loc>
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    <lastmod>2025-11-24</lastmod>
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  <url>
    <loc>https://www.waynestott.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2025-03-29</lastmod>
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      <image:title>ABOUT - DESIGNER // DIRECTOR // CREATIVE</image:title>
      <image:caption>Thank you for viewing</image:caption>
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  <url>
    <loc>https://www.waynestott.com/contact</loc>
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    <lastmod>2024-10-06</lastmod>
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