Founded in Providence, Rhode Island, USA in 1846, Cross is synonymous worldwide with impeccable craftsmanship, innovative design and excellent writing performance.
The work: Concept development, design, and photo direction for the Cross 175th micro-site, encompassing digital platforms, out-of-home (OOH) advertising, in-store displays, and social media assets.
This comprehensive approach ensured a cohesive brand experience across multiple channels, highlighting the heritage and craftsmanship of Cross through visually engaging and strategically designed content.