The work: Conceptualizing and designing a comprehensive brand refresh for Fusion Worldwide. This project focused on revitalizing the brand across multiple touchpoints to enhance consistency and engagement. Key elements included:
Trade Shows: Developed booth designs, signage, and promotional materials that align with the updated brand identity to create a cohesive presence at industry events.
Print: Produced refreshed brochures, catalogs, business stationery, and direct mail pieces with clear brand messaging and modern aesthetics.
Brand Guides: Created detailed brand guidelines outlining logo usage, color palettes, typography, imagery style, and tone of voice to ensure uniform application across all channels.
Social Assets: Designed a suite of adaptable social media templates and branded content assets to maintain a consistent look and feel across platforms.
This integrated approach ensured Fusion Worldwide’s refreshed brand was consistently represented, supporting its market positioning and future growth initiatives.
Evergreen paid media
Evergreen print ads
Brand guide
Powerpoint templates
Letterhead and business cards
social media assets