The work: Concept, art direction, and design for Sheaffer’s bold new look, applied consistently across all touchpoints.
Drawing inspiration from the iconic Sheaffer White Dot, the design modernizes this legendary emblem to create a cohesive, contemporary brand identity. This approach reinforces Sheaffer’s heritage while positioning the brand confidently within the current market, ensuring a unified visual language that resonates across product packaging, digital platforms, and marketing materials.
Collection book
Social Assets
Print assets
Trade
Seasonal Campaigns