DESIGNER // DIRECTOR // CREATIVE
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HOF

Hearts On Fire: Ignite Something Campaign

Hearts On Fire: Ignite Something Campaign

The Work: Partnering with an external branding agency, I led a cross-functional creative team to collaboratively develop a consistent and compelling brand experience across all touchpoints. This involved aligning strategic objectives, coordinating design efforts, and ensuring cohesive messaging to strengthen brand identity and enhance customer engagement.

Through close collaboration, we delivered a unified brand presence that resonated effectively with the target audience.

 Print

Print

 Outdoor

Outdoor

 retail

retail

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 Brand Book

Brand Book

 DIGITAL ADS

DIGITAL ADS

 Social media assets

Social media assets

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BRAND ANTHEM

BRAND ANTHEM

Direction on the HOF brand anthem video // 60 second, 30 second, 15 second and 5 second content clips // produced by TBWA