HOF
Hearts On Fire: Ignite Something Campaign
The Work: Partnering with an external branding agency, I led a cross-functional creative team to collaboratively develop a consistent and compelling brand experience across all touchpoints. This involved aligning strategic objectives, coordinating design efforts, and ensuring cohesive messaging to strengthen brand identity and enhance customer engagement.
Through close collaboration, we delivered a unified brand presence that resonated effectively with the target audience.
Outdoor
retail
Brand Book
DIGITAL ADS
Social media assets
BRAND ANTHEM
Direction on the HOF brand anthem video // 60 second, 30 second, 15 second and 5 second content clips // produced by TBWA
